Womadz Be the First!

To prove the power of crowdsourcing video content and the Womadz platform, we recently launched the "Be The First" contest. We gave the Womadz creative community a nearly blank canvas and they proved their creativity and their ability to drive engagement to a broad based voting public.

Beyond demonstrating original storytelling skills, Womadz filmmakers also showed they could uncover and communicate raw consumer insights that often fall through the cracks of more traditional creative processes.

THE WINNERS

Out of more than 75 entries, our community selected a fun and crisp 1st place video: ID Lockdown. Our users also discovered an amazing young talent who was behind the 2nd place video, Clarity Glasses. Seventeen year-old Daniel Wainryb captured the authentic energy of youth the way only a seventeen-year-old can.

Some of our Favorites

  • VOYAGER - OUTFITTERS
    mhartnett

    This spot is almost an anthem for the Millennial Generation mindset. It is raw, real and honestly beautiful.

  • Last One On The Rack–Clean
    Umbrella

    Funny and real perspective of what shopping mall sales are all about.

  • $5,000 Flowgurt

    FenzFilms

    To the point and cheeky (pardon the pun). Ideas like this don’t come out of boardrooms!

WOMADZ PROVES IT CAN DELIVER

  • Brand messaging as a co-creation event with your audience
  • Access to fresh, creative ideas sourced from, and proven by, your target market
  • A cost and time-effective method to crowdsource compelling digital video and viral distribution
For those of you who like numbers, here is the type of engagement we were able to generate with our initial, scaled-back program:
  • Over 75 videos
  • $15,500 awarded to the winning video submissions
  • $1,500 awarded to voters
Our voting community also displayed its ability to spread the word virally:
  • 82,792 views
  • 29,341 shares
  • 2,692 votes
  • 76% community engagement score
Imagine the platform’s power when your brand’s cultural point of view and consumer base are added to the mix.